About

I work at the intersection of math, psychology, economics, and design - four different lenses on the same question: how do people actually decide?

Born and raised in Singapore. I attended New York University and majored in Economics, building on it with coursework in psychology, math, and design. Together they've become the four lenses I keep coming back to whenever I look at a product.

I've spent time on both sides of the market - inside startups building products for people, and inside private equity looking at those same products through a financial lens. Both taught me something different about how value gets made and how it gets missed.

Now I'm exploring where those interests meet - design, finance, and AI - because that's where the question I started with keeps mattering most: how do people actually decide, and what does the product do about it?

What I Do

Product Design

Interfaces for AI-first products, focused on the moments between the user and the model — how corrections happen, how trust is built, how a system says it's not sure.

Systems Thinking

I like design work that starts before the pixels — mapping which decision a screen is actually resolving, what a "no" costs the user, and how a pattern generalizes.

Writing About It

I write to think — short essays about design decisions, why defaults matter, and how good products treat the person on the other side of them.